The chief attraction of Praiano - apart from its spectacular location on the dramatic Amalfi coast - is that it isn’t as noisy or crowded as its close neighbour, Positano. The latter is impossibly photogenic but, also, impossibly busy, and pricey. Choose one of the best places to stay in Praiano, however, and you can get all the benefits of both towns but with fewer crowds. For our pick of the best hotels check out our choices below, or for self catering we recommend our online partner, booking.com.
Praiano is made up of two centres, both tiny: Vettica Maggiore, which is the upper town, along the main corniche road; and Marina di Praia, the lower town and which is tucked into a cleft in the cliffs at sea level, a little further east, towards Amalfi. Like Positano, Praiano also features pretty coloured houses, a maze of little lanes and flights of steep steps. Look out for the majolica-tiled votive shrines dotted around the town.
The first thing you'll want to do is go for a swim; the sea is irresistible. There are several small beaches, some sandy, some pebbly, all of which are much quieter than those at Positano. The next big attraction here is the Grotta dello Smeraldo, a natural feature a couple of miles from the town. Essentially it’s a flooded cavern in which sunlight turns the water an iridescent shade of green while all around are weird and wonderfully shaped stalactites and stalagmites.
There are several lovely churches in the town, including the Church of San Luca Evangelista, with a beautiful majolica floor, the Church of San Gennaro, the Church of Santa Maria a Castro and the Convent of San Domenico, high above the town and with breathtaking views.
It’s worth spending a day in Positano (four miles to the west) to explore its cute little stairways and passageways between the steeply raked buildings. This is the place to buy linen clothes and hand-made shoes and sandals.
And then it’s only a couple of miles or so in the other direction to Amalfi town - with its Duomo, paper museum and splendid piazza and seafront. Make sure you’re back in Praiano for sunset, the most spectacular along this coast.
Choosing one of the best places to stay in Praiano could make a sensible choice for enjoying the Amalfi coast while escaping the crowds.
A small family-run B&B with stunning views of the sea. Chic, comfortable rooms and a sun soaked terrace to enjoy a delicious breakfast in the mornings. Located close to both the beaches and the centre of Praiano. A spectacular spot for exploring this secluded corner of the Amalfi Coast.
Praiano (Sorrento NA,)
A fabulous hideout overlooking the Port of Sorrento. Rooms are decorated with antiquities recovered from local shipping fleets, creating an atmosphere of charmingly decorated sea cabins. Romantic views of the coast, a perfect location for those wishing to explore the beautiful sights of Naples.
A very cool designer hotel set in the cliff face. Sleekly minimalist with white washed walls, exposed stone work, and clean lines. Rooms, suites, and separate cottages have private sea-facing balconies. Fantastic spa, restaurant and private beach. Ideal for honeymooners.