England's most complete Regency town has shrugged off its reputation as staid and conservative and makes an ideal and very stylish base for touring in the Cotswolds, Stratford upon Avon and Bath, less than 100 miles from London. Regency town houses characterised by intricate ironwork balconies and painted stucco facades line the historic Promenade, squares and terraces of the town, with its award-winning gardens, impressive range of stylish shops and restaurants, and its festivals of horse racing, music and literature. Its accommodation for visitors, once dowdy to say the least, now ranges from trendy hotels to warmly welcoming privately run guesthouses to a branch of the funky budget Big Sleep hotels. The order of the hotels in this list bears no reflection on our preference.
16th century rambling manor restored to former glory in beautiful Costwolds setting. Opulent luxury suites boast antiques, four posters and Nina Campbell interiors. A serious country house hotel, with spa, pool and gourmet dining.
Understated, sophisticated hotel behind a neoclassical facade that mixes modern and traditional to good result. Chic, contemporary interiors, central location, fine dining.
A designer hotel in a fine building, one of the best in this established group. Brasserie food and a buzzy bar is the signature here, and rooms with boutique detailing.
Affordable luxury in a central location - so long as you forego the hotel amenities. Stylish and comfortable self catering apartments Italian palazzo style. Very private.
Great value for money with town centre location, a cross between a youth hostel and a hotel. Sparse facilities, simple, bright decor, designer clothes, budget rates, no frills.