Looking for a London hotel that's slick, modern, well-equipped - or cosy and characterful - and cheap? Until now London has lagged behind European cities, where for some years inexpensive places to stay have offered vibrant colours, stylish design, cutting-edge technology and buzzing public spaces. While in London, the choice for economisers was limited to musty odours, candlewick bedspreads and swirly carpets in Bayswater, Pimlico and Earls Court.

But change, at last, is afoot. What the so-called new style of places offer is not a 'new concept' (it's an old concept, really: decent rooms at decent prices) but 'edited luxury': top-quality beds, comfortable bathrooms, plasma TVs and free internet but no unwanted extras to push up the price. Here is the pick of the new breed.
Browse through our list of the best cheap and chic London hotels and start to plan your stay. Please feel free to call or email a friendly guru for advice and booking. Contact
Easily the most central of our cheap and chic London hotels is B & B Belgravia in the fantastic location of Ebury Street, Kinghtsbridge. The twenty six rooms are thoughtfully decorated and laid out and there is a fairly funky sitting room and an open-plan kitchen/breakfast room. It is on three floors with no lift so don't come back too tired if you're on the top floor.
London (South West)
Stylish stripped down b+b concept in a fantastic location. Compact rooms, self service facilities and no lift, but excellent value.

London (South West)
Indian influences predominate in this cosy yet affordable hotel in West London, close to transport hubs. Smallish rooms but a great base at budget rates.
London (South West)
Converted West London townhouses providing streamlined, designer accommodation for a budget rate. Good choice for longer stays, with kitchenettes, and close to transport hub.
London
One of a new breed of 'off centre' boutique-style hotels, with pleasing contemporary design, decent size rooms and great prices. Close to transport, 20 minutes from the centre.
Ealing
A boutique hotel in West London offering comfortable modern, pared-back rooms with an exotic twist. Darkly sophisticated meeting room.
London
Soho House's Chiswick outpost, off-centre but in a pretty residential area. White and wood guest rooms, trendy non-resident guests and diners, buzzy bar and restaurant.
North of Hyde Park in another impressive townhouse is the New Linden Hotel. It doesn't look from the outside as if it could fit the fifty one rooms nestled within. They are compact but spotless with wood floors and good lighting. Great value a stone's throw from Portobello Road with friendly helpful staff.
West London
Stripped down hotel - no restaurant or room service - in converted townhouses north of Hyde Park, offering great-value. Smart simple rooms, decent business facilities.

Trendy East London also has some great stylish places to stay on a budget. The Hoxton Hotel operates its booking system on the EasyJet principle of the earlier you book, the cheaper it is. Bedrooms are modern with some playful touches but it is the large open plan public area downstairs which makes the Hoxton stand out. With two vast open fires it is reception area, sitting room, shop, bar and restaurant with tables and sofas and always lots of people and chatter.
Russell's of Clapton was inspired by upmarket B & Bs in New York and it has a definite feel of Manhattan's Soho area. White walls and sheets are softened by natural materials, wooden floors and some colourful fabrics. Fantastic local cafes, shops and bars and it is opposite the poular Chatsworth Kitchen.
London
Prices on Easyjet principles - the earlier you book the less you pay. A stylish City hotel with attitude. The locality is the new trendy area of London, home of artists and designers.
London
Tasteful townhouse B&B in East London. Contemporary design. Wooden floors, white washed walls, antique furniture.

For a more pubby experience, the Victoria Inn in Peckham would be a good choice from out list of places to stay. A gastropub with rooms, it has been sensitively converted and has a long bar and cosy book-lined eating area. Popular with locals (Delboy and Rodders would appear to be long gone) it is friendly and homely with eighteen comfortable rooms, mostly doubles but some family rooms.
Alternatively book a room at the Church Street Hotel in Camberwell. This funky property serves up a classy vibe of Mexico and Cuba, with plenty of original art, wrought iron bedsteads and much more. It may feel a bit out of the way, but there are buses and trains close by to whisk you into the centre of town.
London
Budget gastro pub with rooms in the town of Peckham, for a different kind of stay. Great pub grub and bright, stylish, simple rooms.
London
Funky 'theme hotel' in off-beat south London, a one-off sanctuary and eclectic mix of Mexican style and sumptuous colours. Full of character and divine tapas.
Happy choosing and please feel free to call or email a friendly guru for advice and booking. Contact. If you can't find anything to suit in our selection of cheap and chic London hotels take a look at our full London list.
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