Readers of this website may have divined that while we love hip, stylish hotels, we have an aversion to posey ones, where the main point for guests is to try to be as ice cool as the hotel's artfully arranged interior. Hence, there are some high-profile hotels you may be surprised not to find on our Chic London list. On the other hand, the following recommendations are ones that make you look and feel good, but welcome you and make you comfortable too. In short, well-run hotels, open to all, that have that extra beautiful buzz. The order of the hotels in this list bears no reflection on our preference.
Written by Fiona Duncan
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“Media friendly, always trendy in the heart of Soho”
- Luxury
- Soho, just off Dean St, close to West End shops and theatres. Nearest tube: Leicester Square
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“Undemanding yet stylish City hotel with all-round appeal”
- Moderate
- London Bridge, opposite the station, close to City, Bankside, Tate Modern. Nearest tube: London Bridge
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“A great addition - stylish, friendly, affordable, with garden”
- Moderate
- Cromwell Rd, near High Street Kensington. Nearest tube: Gloucester Rd
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“New luxury townhouse hotel close to Oxford Street”
- Luxury
- Just by Marble Arch (hence the name!)
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“Popular South Kensington bolthole with a chic new makeover”
- Moderate
- Chelsea, between Kings Road and Fulham Road
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“A hip hotel in happening Clerkenwell”
- Moderate
- Clerkenwell Rd on edge of the City, a 10 min taxi ride from West End
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“Seriously chic, seriously seductive, seriously good hotel”
- Luxury
- Knightsbridge, close to Harvey Nichols and Hyde Park. Nearest tube: Hyde Park Corner
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“Traditional elegance meets contemporary style with star studded results”
- Luxury
- Monmouth St, Covent Garden, close to West End shops and theatres. Nearest tube: Covent Garden
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“Grand hotel meets intimate bolthole with unbeatable results”
- Luxury
- Basil St, Knightsbridge, almost next to Harrods. Nearest tube: Knightsbridge
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“Conran flair in cool Shoreditch”
- Moderate
- Shoreditch; just east of Shoreditch High Street, a few minutes’ walk from Spitalfields, Brick Lane and Columbia Road markets
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Photo by flickr user Photomish Dan
