Readers of this website may have divined that while we love hip, stylish hotels, we have an aversion to posey ones, where the main point for guests is to try to be as ice cool as the hotel's artfully arranged interior. Hence, there are some high-profile hotels you may be surprised not to find on our Chic London list. On the other hand, the following recommendations are ones that make you look and feel good, but welcome you and make you comfortable too. In short, well-run hotels, chic hotels, open to all, that have that extra beautiful buzz.
London (South West)
Beautifully designed townhouse hotel in a busy location, but good value because of that. A good base for central London, close to the museum district and Chelsea.
London (West End)
Sexy, buzzy, Firmdale hotel in designer clothes, a good mix of traditional elegance and metro chic. Top position in Covent Garden for shows, shopping and nightlife.
London (West End)
Another Firmdale classic in media land, highly fashionable, designer looks, with a cinema and eclectic styling. Buzzy bar and restaurant, perfectly positioned.
London (South West)
Private, discreet but lavish, this intimate luxury hotel boasts Michelin dining and an unrivalled position for designer shopping.
London (The City)
A hip hotel in happening Clerkenwell - contemporary styling, fun details like vending machines, and exceptional rates if you book well in advance.
London (South West)
An early design hotel, updated to 21st century chic, on the edge of Belgravia close to designer boutiques. Michelin starred Thai restaurant.
London
A rare breed - a stylish business hotel which also caters for tourists, in an interesting area close to the river. Good rates at weekends. Has gym and convenient for joggers.
London (South West)
Popular South Kensington bolthole with a chic new makeover. Compact rooms for budget rates, ideally positioned for Chelsea shopping. No restaurant, but plenty nearby.
London (Shoreditch)
Design flair from style guru and restaurateur Terence Conran in cool Shoreditch - great eaterie, individually designed rooms, very chic with a touch of retro.
London (Bayswater)
New contemporary townhouse close to Oxford Street, well positioned for business, shopping, and Hyde Park for joggers. Casual dining and lively bar, popular with locals.