Much of Norfolk's appeal lies in the wide beaches that sweep along its northern coastline - perfect for bucket-and-spade holidays - and the breezy salt marshes behind that offer unbeatable bird-watching. There's sailing here, as well as on the unique network of waterways that form the famous Broads. Inland, the rolling countryside is criss-crossed by footpaths and dotted with woods and unspoilt flint villages. There are walks everywhere, from gentle rambles to serious hikes (including the Roman Peddars Way and the North Norfolk Coast Path). Despite these attractions, for years Norfolk was shy of good hotels. Now, at last, there are more, clustered - not surprisingly - on the north coast, though we recommend a few elsewhere (including Strattons in Swaffham). 

Written by Fiona Duncan