“Once a kind of no-man’s land between the City and the North East London boroughs of Hackney and Stoke Newington, Hoxton, like its neighbour Shoreditch have become hugely fashionable in recent years. There is a case for saying that “The Hox”, as the Hoxton Hotel styles itself, is one of the fountainheads of Hoxton chic, but that would give the wrong impression. Describing a place as super-fashionable makes that place sound chilly, forbidding and likely to over-charge. This is not the case here. The Hoxton, like its predecessor the Shoreditch Hotel is something of a mould-breaker, and from the range of languages overheard in the lift, word about value and vibe has spread internationally. With its interestingly varied furnishings – medieval fireplaces against bare brick walls, slouchy leather sofas and piles of books and vinyl discs lying around in the public areas, The Hox is far more inviting than many, less trendy spots, especially that are handy for London’s financial epicentre. The guys at the desk tapping at their Apple Macs may have the beards and sharp haircuts that define the Hoxton look, but , but they embody an easy informal friendliness, also embodied in nice touches like the paper breakfast bags - beautiful graphic design of course - that are intended to be hung outside the door for early morning delivery of yogurt, banana and orange juice (a bigger breakfast is of course optional). And the rooms? Very interesting – in a good way. From the herring-boned parquet floors to the large circular mirrors to the big leather armchair, to the fully-stocked bookshelf (a random selection ranging from “chick-lit” to 18th Century poetry), these are rooms full of character as well as convenience. The subliminal message is not: “how much can we extract from you during your stay”, more like “we know you find most hotel rooms boring, so how about this?”
It all started when, sick of being ripped off in hotels, founder of sandwich chain Pret a Manger, Sinclair Beecham set out to created a fair one in a brand-new building. He has succeeded brilliantly, and the group has gone from strength to strength”
Written by Colin Donald
“The Hoxton hotel, where urban living meets country lodge lounging, opened in London on Friday 1st September 2006. With roaring fires and cool cocktails, Frette linen and flat screen TVs, sumptuous duck down duvets and free WiFi and amazing bar & restaurant the "Hoxton Grille". Even more amazing are the cheap rates.
Close to Old Street tube and the City of London, The Hoxton provides easy access to Moorgate, Finsbury Square and Liverpool Street and is staggering distance from some of London's best bars, restaurants and clubs. The Hoxton is a no smoking hotel.”