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Our pick of the best places to stay in Norfolk is mainly concentrated around the beautiful north coast. But there are a couple of choices for those who might prefer the bright lights of Norwich, rather than the genteel market towns of Holt or Burnham Market.

Norfolk's horizon is almost magically flat and endless, as the land, laced with inland waterways, becomes the marshes and the dunes and then the sea. And this wonderfully moist landscape is dotted with ancient chutes, castle and charming seaside towns. Beautiful and peaceful, Norfolk is a proper all ages holiday destination.

There's all sorts of ways to entertain yourself and your family in Norfolk, from taking solitary walks along beautiful great swathes of sandy beach - empty if you pick the right time of year, to going crabbing off piers in charming coastal villages. To sailing, or cycling, or eating Cromer crabs in picturesque seaside surrounds.

Inland, the rolling countryside is criss-crossed by footpaths and dotted with woods and unspoilt flint villages. There are walks everywhere, from gentle rambles to serious hikes. Even the serious hikes don’t involve too many hills in this flattest of counties. Popular walks include the Roman Peddars Way and the North Norfolk Coast Path.

Bird watching is another big pull here with nature reserves galore to satisfy even the pickiest of twitchers, and the sailing and boating goes without saying, what with the beautiful coastline and the perfect peace of the Norfolk Broads.

This county is an increasingly popular destination, so if you want to bag one of the best places to stay in Norfolk, you'll need to plan ahead. Or else avoid school holidays, when it's virtually impossible to find anything! Or else come off season when you can feel like you've almost got the place to yourself.

Best Places to Stay in Norfolk

For a seaside jaunt

  • The White Horse at Branscombe occupies one of the best locations on the north Norfolk coastline. Directly overlooking the waterfront, it has panoramic views of tidal marshes and endless sandy beaches. The nautical themed bedrooms don’t let the side down either, and the food is great.
  • The Victoria Inn is a comfortable, British inn on the north Norfolk coast road near Holkham. You've access to the Holkham Estate in one direction and one of England's best sandy beaches in the other.

For families

  • The Victoria Inn is the perfect spot for a family holiday. Situated within walking distance of Holkham beach and just beside Holkham Estate it offers activities for everyone. Plus when you get back from a days exploring the buzzy restaurant serves great food.
  • The Blakeney Hotel overlooks Blakeney's small harbour and marshlands, so some of the 60 traditional rooms have amazing views, as does the guest tea room and the pool and gym.
  • The Bank House in King’s Lynn was, as its name suggests, once a bank and before that a rich merchant lived there. Its new incarnation offers stylish interiors where old and new blend seamlessly together. The brasserie too, comes highly recommended.

To escape!

  • Foodies will be familiar with Morston Hall, a 13 room country house hotel in the small coastal village of Morston. Its restaurant has a Michelin star and 3 AA Rosettes, plus it offers cooking demonstrations and courses. You're also close to plenty of the region's most beautiful stately homes, and the coastal path.
  • The Hoste is in the centre of trendy Burnham Market, a couple of miles inland from the coast. With its wide selection of independent boutiques, delis and galleries there is plenty for the more urban minded visitors. The Hoste offers a wide selection of stylish rooms and has great food and a spa too!
  • The Gunton Arms is a lavishly restored country inn on a 1000 acre country estate. There are just eight rooms, but the restaurant is popular with the locals so it can be lively. Views are across the old deer park.

Norfolk's best B&Bs

  • Cley Windmill, overlooking the marshes of Cley and a pretty, shingle beach, is a nine room windmill B&B with panoramic views, great birdwatching and plenty of peace!
  • In the county’s main town of Norwich you’ll find 38 St Giles. This small B&B is perfectly located in the heart of the town’s boutiquey shopping area and is just a stone’s throw from the Theatre Royal, Maddermarket and the Forum.

For the Norfolk Broads

  • Norfolk Mead near Norwich is a charming country house hotel right in amongst the waterways. The 13 rooms are smart and individually decorated and there's lovely grounds and a lake. The food is excellent and there's a hotel boat.

Still not sure which to book? Browse though our list of all the best places to stay in Norfolk, or contact one of our friendly Gurus for advice. Alternatively widen the net and check out our recommendations in Suffolk.

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The best hotels in Norfolk

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  • Bedingfeld Arms

    Oxborough, Norfolk

    Cosy countryside inn offering comfort and tranquillity. Recently renovated rooms are inviting with classic wooden furniture, traditional fabrics and carefully considered colour schemes. The heart of the inn is its authentic pub restaurant and bar space with fireplace and armchairs. Dog-friendly.

    9 rooms from $98
    Great walks  -  Coastal paths, local trails and longer routes offer a wealth of options for hikers, ramblers and lazy Sunday afternoon amblers.
    Sights nearby  -  Oxburgh Hall is just 5 minutes' walk away. The pre-Roman reconstruction Iceni Village is a 10 minute drive away.
    Local markets  -  There are weekly local markets at the nearby towns of Swaffham (Sat, 9-4) and Downham Market (Fri-Sat, 8-4).
    Hideaway  -  Withdraw and unwind in the heart of rural Norfolk, miles away from the demanding buzz of modern life.
  • The Blakeney Hotel

    Blakeney, Norfolk

    Recently refurbished, but traditional hotel with 60 rooms overlooking Blakeney's small harbour and marshlands. Many guest areas including tea room with great marsh views, swimming pool and gym, and several small gardens. Good for children.

    60 rooms from $113
    Families  -  Plenty for the children including indoor pool, games room, board games and more!
    Views  -  Fantastic views over the marshes - but ask for the right rooms
    Swimming Pool  -  Indoor pool
    Birdwatching  -  Good birding near the hotel.
    Recommended by  -  Good Hotel Guide
  • The Fritton Arms

    Fritton, Norfolk

    Having undergone a most fabulous of facelifts this 15th century property has a new lease of life. Bright and beautifully upholstered furnishings create an artsy vibe in airy bedrooms. There is a sitting room with log fire for guests to enjoy, bar, garden and gourmet restaurant. Pets are welcome too!

    9 rooms from $113
    Sights nearby  -  Somerleyton Hall
    Designer  -  Uniquely designed interiors.
    Great walks  -  Good for walkers.
    Full of character
  • The Gunton Arms

    Thorpe Market, Norfolk

    Lavish, recently restored country inn on a country estate. Much modern art from a famous collector. Bags of character and excellent Mark Hix inspired food.

    8 rooms from $135
    Views  -  Views of the deer park
    Restaurant  -  Recommended.
    Birdwatching  -  Good birding near the hotel.
    Romantic  -  Good for couples.
    Recommended by  -  I Escape, Sawdays
  • Bank House

    King's Lynn, Norfolk

    A friendly well-run hotel with an excellent brasserie in a Georgian King’s Lynn townhouse

    11 rooms from $142
    Great walks  -  Jump on the ferry across the Ouse to get to the Peter Scott Walk around the edge of The Wash.
    Sights nearby  -  Visit the Customs House and explore the cobbled streets
    Recommended by  -  Good Hotel Guide
  • The White Horse

    Brancaster Staithe, Norfolk

    A lively inn with panoramic views overlooking Brancaster estuary. Popular with families and sailors. An ideal weekend getaway spot with direct access to the coastal path.

    15 rooms from $142
    Exclusive offer
    Bar  -  Very popular with locals, especially in summer
    Sights nearby  -  RSPB Nature Reserves at Titchwell and Snettisham
    Fishing  -  'Norfolk Fishing Trips & Charter'
    Birdwatching  -  Tours with North Norkolk Birds
    Recommended by  -  Good Hotel Guide, Sawdays
  • Titchwell Manor

    Kings Lynn, Norfolk

    Boutique Norfolk coast hotel with stunning views from some rooms and superb birdwatching, with decent brasserie food and a pretty walled garden

    27 rooms from $156
    Birdwatching  -  Midweek birdwatching packages available
    Views  -  Overlooking the North Norfolk coastline and marshes
    Recommended by  -  Good Hotel Guide, Sawdays
  • Briarfields


    This character hotel boasts an enviable location overlooking the Titchwell marshes. Rooms are decorated in warm colours and soft fabrics and furnishings. Briarfields is family and pet friendly and has a very popular restaurant. Great value for money, a true hidden gem!

    22 rooms from $156
    Back to Nature  -  Overlooking the Titchwell salt marshes there is an abundance of bird and wildlife
    Great walks  -  The The Coastal Walk stretches from Hunstanton to Cromer
    Sailing  -  Beans Boats Trips offers seal and porpoise spotting
    Sights nearby  -  The royal Sandringham Estate is well worth a visit
  • The Hoste

    Burnham Market, Norfolk

    Comfortable, modernised hotel in the centre of this trendy North Norfolk village, just in-land from the coast. Decent food. Excellent beach walks nearby.

    62 rooms from $156
    Beach nearby  -  Only 2 miles from award winning sandy beaches
    Restaurant  -  2 AA Rosettes
    Spa  -  Clarins or Gatineau treatments available
    Great walks  -  Explore the North Norfolk coastline.
    Recommended by  -  Sawdays, Mr & Mrs Smith
  • Victoria Inn

    Holkham, Norfolk

    A comfortable, modernised pub & hotel with a traditional ‘British Country Inn’ ambience on North Norfolk's coast road, with access to Holkham estate behind and an expansive sandy beach (one of England's best) half a mile away. Ideal for beach walks, birdwatching and playing. Good restaurant.

    20 rooms from $177
    Beach nearby  -  Large sandy beach with dunes within walking distance
    Wildlife Area  -  Holkham National Nature Reserve on the doorstep
    Sights nearby  -  The Annual Holkham Country Fair
    Kayaking  -  The Lake at Holkham
  • 38 St Giles

    Norwich, Norfolk

    Small boutique B+B in the heart of Norwich, for great shopping and a good value, relaxed stay.

    8 rooms from $184
    Designer Shopping  -  In the heart of the shopping district
    Sights nearby  -  Close to the Theatre Royal, Maddermarket and the Forum
    Local markets  -  Norwich market on the doorstep
    Recommended by  -  I Escape, Sawdays
  • Norfolk Mead

    Norwich, Norfolk

    Charming country house hotel in Norfolk Broads with its own boat for exploring the waterways. Lovely grounds and lake. Smart individually decorated bedrooms. Sumptuous breakfast, Sunday lunch, proper afternoons teas and hampers provided. Perfect for short breaks, weddings or business conferences.

    13 rooms from 130
    Garden  -  Well-kept pretty garden with lake and wildfowl. The 12 acres extend to bank of the River Bure
    Sights nearby  -  minute drive away or visit the Sandringham Estate and its beautiful grounds
    Fishing  -  There is a fishing lake in the grounds and off-river mooring
    Great walks  -  There are over 300km of footpaths around the Norfolk Broads
    Recommended by  -  Good Hotel Guide, Signpost
  • The Old Rectory

    Norwich, Norfolk

    Family run eight room Georgian Rectory just outside Norwich for quiet getaway and outside pool.

    8 rooms from $184
    Great walks  -  Plenty of maps and routes available plus picnics to take with you!
    Swimming Pool  -  Lovely Outdoor Pool only for Summer Months
    Birdwatching  -  Nature reserves nearby
    Recommended by  -  Good Hotel Guide, Johansens
  • Strattons Hotel

    Swaffham, Norfolk

    Eclectic, welcoming, family-run bolthole of just 10 rooms in a charming market town. Beautiful boutique rooms and elegantly decorated suites. Boasts a popular restaurant famed for its homely cooking, afternoon tea and personal comforts.

    10 rooms from $198
    Value chic  -  An eclectic mix of kitsch and contemporary and antiques and fabric-festooned decadence, all for a reasonalble price tag.
    Romantic Break  -  Charming rooms with fourposter beds, free tanding baths, open fires and indulgent room service.
    Restaurant  -  Award winning English cooking using fresh, local and organic produce.
    Local markets  -  A real highlight is the bargain hunting anituques market in Swaffham every Saturdays.
    Recommended by  -  Mr & Mrs Smith, Good Hotel Guide, Sawdays
  • Byfords

    Holt, Norfolk

    Holt's oldest building, a former ironmongers, this hotel promises an Olde World country stay. Rooms are decorated in a traditional style with sumptuous beds, soft throws and Bang & Olufsen sound systems. Bathrooms have underfloor heating. The restaurant is popular amongst locals and tourists alike.

    from $220
    Sights nearby  -  The famous stately home of Sheringham Park is just a short drive away.
    Sailing  -  Take a boat out in search for whales, seals, dolphins and porpoises.
    Great walks  -  Peddars Way and the Norfolk Coast Path are popular amongst ramblers.
    Local markets  -  Visit Holt's Farmer's Market, held every Saturday.
    Recommended by  -  Good Hotel Guide
  • Cley Windmill

    Cley-next-the-Sea, Norfolk

    Characterful windmill B&B overlooking marshes of Cley, a pretty village near shingle coast where locals swim. Quaint rooms with comfortable beds and wonderful views. Good birdwatching nearby.

    9 rooms from $225
    Birdwatching  -  For keen ornithologist NWT Cley Marshes Nature Reserve is a wonderful area for spotting all manner of birds.
    Views  -  Panoramic views over the salt marshes
    Local markets  -  Just South of the mill are small shops, selling pottery, smoked fish and secondhand books.
    Fishing  -  Saltwater Fly Fishing is available nearby, ask the friendly staff for further details.
    Recommended by  -  Sawdays
  • Morston Hall

    Morston, Norfolk

    Renowned gastro-hotel. A traditionally-furnished small country house hotel in this small coastal village. Great food, but set menu. Morston renowned for seal trips. Sailing.

    13 rooms from $453
    Restaurant  -  Restaurant holds a Michelin star and 3 AA Rosettes.
    Cooking classes  -  Half day cookery demonstrations and three day residential courses available.
    Sights nearby  -  Close to plenty of East Anglia's stately homes.
    Great walks  -  Walk the coastal path

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