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About Norfolk

Our pick of the best places to stay in Norfolk is mainly concentrated around the beautiful north coast. But there are a couple of choices for those who might prefer the bright lights of Norwich, rather than the genteel market towns of Holt or Burnham Market.

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We have a wide range from luxury hotels, to pubs with rooms to chic B&Bs, but if you want a holiday cottage or apartment we recommend you visit our online partner, Booking.com.

Norfolk's horizon is almost magically flat and endless, as the land, laced with inland waterways, becomes the marshes and the dunes and then the sea. And this wonderfully moist landscape is dotted with ancient chutes, castle and charming seaside towns. Beautiful and peaceful, Norfolk is a proper all ages holiday destination.

There's all sorts of ways to entertain yourself and your family in Norfolk, from taking solitary walks along beautiful great swathes of sandy beach - empty if you pick the right time of year, to going crabbing off piers in charming coastal villages. To sailing, or cycling, or eating Cromer crabs in picturesque seaside surrounds.

Inland, the rolling countryside is criss-crossed by footpaths and dotted with woods and unspoilt flint villages. There are walks everywhere, from gentle rambles to serious hikes. Even the serious hikes don’t involve too many hills in this flattest of counties. Popular walks include the Roman Peddars Way and the North Norfolk Coast Path.

Bird watching is another big pull here with nature reserves galore to satisfy even the pickiest of twitchers, and the sailing and boating goes without saying, what with the beautiful coastline and the perfect peace of the Norfolk Broads.

This county is an increasingly popular destination, so if you want to bag one of the best places to stay in Norfolk, you'll need to plan ahead. Or else avoid school holidays, when it's virtually impossible to find anything! Or else come off season when you can feel like you've almost got the place to yourself.

Best Places to Stay in Norfolk

For a seaside jaunt

  • The White Horse at Branscombe occupies one of the best locations on the north Norfolk coastline. Directly overlooking the waterfront, it has panoramic views of tidal marshes and endless sandy beaches. The nautical themed bedrooms don’t let the side down either, and the food is great.
  • The Victoria Inn is a comfortable, British inn on the north Norfolk coast road near Holkham. You've access to the Holkham Estate in one direction and one of England's best sandy beaches in the other.

For families

  • The Victoria Inn is the perfect spot for a family holiday. Situated within walking distance of Holkham beach and just beside Holkham Estate it offers activities for everyone. Plus when you get back from a days exploring the buzzy restaurant serves great food.
  • The Blakeney Hotel overlooks Blakeney's small harbour and marshlands, so some of the 60 traditional rooms have amazing views, as does the guest tea room and the pool and gym.
  • The Bank House in King’s Lynn was, as its name suggests, once a bank and before that a rich merchant lived there. Its new incarnation offers stylish interiors where old and new blend seamlessly together. The brasserie too, comes highly recommended.

To escape!

  • Foodies will be familiar with Morston Hall, a 13 room country house hotel in the small coastal village of Morston. Its restaurant has a Michelin star and 3 AA Rosettes, plus it offers cooking demonstrations and courses. You're also close to plenty of the region's most beautiful stately homes, and the coastal path.
  • The Hoste is in the centre of trendy Burnham Market, a couple of miles inland from the coast. With its wide selection of independent boutiques, delis and galleries there is plenty for the more urban minded visitors. The Hoste offers a wide selection of stylish rooms and has great food and a spa too!
  • The Gunton Arms is a lavishly restored country inn on a 1000 acre country estate. There are just eight rooms, but the restaurant is popular with the locals so it can be lively. Views are across the old deer park.

Norfolk's best B&Bs

  • Cley Windmill, overlooking the marshes of Cley and a pretty, shingle beach, is a nine room windmill B&B with panoramic views, great birdwatching and plenty of peace!
  • In the county’s main town of Norwich you’ll find 38 St Giles. This small B&B is perfectly located in the heart of the town’s boutiquey shopping area and is just a stone’s throw from the Theatre Royal, Maddermarket and the Forum.

For the Norfolk Broads

  • Norfolk Mead near Norwich is a charming country house hotel right in amongst the waterways. The 13 rooms are smart and individually decorated and there's lovely grounds and a lake. The food is excellent and there's a hotel boat.

For a holiday cottage or apartment

  • Planning a holiday with extended family or a large group of friends? A holiday home or apartment might suit you better.....if so we can recommend the selection with our online partner, Booking.com.

Still not sure which to book? Browse though our list of all the best places to stay in Norfolk, or contact one of our friendly Gurus for advice. Alternatively widen the net and check out our recommendations in Suffolk.

Best Hotels in Norfolk

  • Bedingfeld Arms 9 rooms from $84

    Oxborough, Norfolk

    Cosy countryside inn offering comfort and tranquillity. Recently renovated rooms are inviting with classic wooden furniture, traditional fabrics and carefully considered colour schemes. The heart of the inn is its authentic pub restaurant and bar space with fireplace and armchairs. Dog-friendly.

    Foodies  -  Locally sourced meats and a private vegetable garden provide the ingredients for hearty, healthy and traditional fare
    Hideaway  -  Withdraw and unwind in the heart of rural Norfolk, miles away from the demanding buzz of modern life.
    Families  -  Some rooms adjoin and the connecting doors can be opened, which is ideal for families with children.
    Country Escape  -  A more gentle pace of life - crisp early-morning woodland walks await at the Bedingfield Arms.
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  • The Wiveton Bell 6 rooms from $92

    Holt, Norfolk

    A traditional country inn boasting an enviable coastal location. Chic rooms mix contemporary style with classical charm; think soft hues, antique style furniture and the odd exposed beam against a smart white finish. An excellent restaurant serves up a modern British fare. A stunning rural escape.

    Country Escape  -  A quaint pub near the coastal salt marshes, eat traditional hearty cuisine and go for long walks. A rural haven.
    Value chic  -  A great value stay in the Great British countryside
    Great walks  -  Gorgeous coastal walks along picturesque beaches and across the salt marshes.
    Sailing  -  A number of sailing clubs to choose from in the area.
  • The Fritton Arms 9 rooms from $98

    Fritton, Norfolk

    Having undergone a most fabulous of facelifts this 15th century property has a new lease of life. Bright and beautifully upholstered furnishings create an artsy vibe in airy bedrooms. There is a sitting room with log fire for guests to enjoy, bar, garden and gourmet restaurant. Pets are welcome too!

    Sights nearby  -  Somerleyton Hall
    Designer  -  Uniquely designed interiors.
    Great walks  -  Good for walkers.
    Full of character
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  • Narborough Hall 5 rooms from $110

    North Norfolk

    A dreamy Tudor hall set in gorgeous formal gardens, perfect for a country getaway or a dream wedding venue. Bedrooms have a romantic feel with large ornate beds, exposed wooden flooring and original sash windows. The kitchen restaurant uses home grown produce from the Victorian walled gardens.

    Country Escape  -  A beautifully restored country house, with stunning gardens, picturesque lake and gourmet meals cooked from the veggie garden.
    Romantic Break  -  Make the most of your romantic getaway- think enchanting boudoirs with fresh flowers, wood fires and deep soaking tubs.
    Local markets  -  Check out nearby Burnham Market, with plenty of restaurants and shops as well as stunning beaches for walking.
    Great walks  -  Wander the picturesque grounds, from flower filled gardens, to the Victorian walled garden and the lake.
    Recommended by  -  Sawdays
  • The Blakeney Hotel 60 rooms from $116

    Blakeney, Norfolk

    Recently refurbished yet traditional hotel with 60 rooms overlooking Blakeney's small harbour. Country-style rooms with wooden beams, large sash windows and chintz curtains. Classic food is served in the restaurant. Plenty of in-house entertainment including an indoor pool. Ideal for families.

    Back to Nature  -  Set by the spectacular estuary and salt marshes of Blakeney Point, a designated Area of Outstanding Natural Beauty.
    Families  -  Plenty for the children including indoor pool, games room, board games, extensive walking and kiddies menu.
    Birdwatching  -  There are telescopes in the lounge to help you spot the numerous breeds of bird across the estuary and marshland.
    Sights nearby  -  There are a number of nearby halls including Blickling, Felbrigg, Holkham, Houghton and Sandringham.
    Recommended by  -  Good Hotel Guide, Sawdays
  • The Gunton Arms 8 rooms from $116

    Thorpe Market, Norfolk

    Lavish, recently restored country inn on a country estate. Much modern art from a famous collector. Bags of character and excellent Mark Hix inspired food.

    Views  -  Views of the deer park
    Restaurant  -  Recommended.
    Birdwatching  -  Good birding near the hotel.
    Romantic  -  Good for couples.
    Recommended by  -  I Escape, Sawdays
  • The Dabbling Duck 9 rooms from $122

    Great Massingham, Norfolk

    A quaint Norfolk pub with a selection of charming rooms. Retire to the characterful, comfortable rooms after enjoying some delicious seasonal game from the restaurant. Surrounded by beautiful countryside, it's perfect for a weekend of exploring in Norfolk.

    Local exploring  -  Ideal for exploring the surrounding Norfolk countryside, with dogs welcome and special dog menus.
    Birdwatching  -  Twitchers will be pleased to hear there is great birdwatching at the Titchwell Nature Reserve.
    Sights nearby  -  Visit the Queen's christmas retreat, Sandringham Estate.
    Great walks  -  The Pensthorpe Nature Reserve has great woodland walks.
    Recommended by  -  Sawdays
  • Briarfields 22 rooms from $135


    This character hotel boasts an enviable location overlooking the Titchwell marshes. Rooms are decorated in warm colours and soft fabrics and furnishings. Briarfields is family and pet friendly and has a very popular restaurant. Great value for money, a true hidden gem!

    Back to Nature  -  Overlooking the Titchwell salt marshes there is an abundance of bird and wildlife
    Great walks  -  The The Coastal Walk stretches from Hunstanton to Cromer
    Sailing  -  Beans Boats Trips offers seal and porpoise spotting
    Sights nearby  -  The royal Sandringham Estate is well worth a visit
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  • The Hoste 62 rooms from $135

    Burnham Market, Norfolk

    Comfortable, modernised hotel in the centre of this trendy North Norfolk village, just in-land from the coast. Decent food. Excellent beach walks nearby.

    Beach nearby  -  Only 2 miles from award winning sandy beaches
    Restaurant  -  2 AA Rosettes
    Spa  -  Clarins or Gatineau treatments available
    Great walks  -  Explore the North Norfolk coastline.
    Recommended by  -  Sawdays, Mr & Mrs Smith
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  • Bank House 11 rooms from $141

    King's Lynn, Norfolk

    A friendly well-run hotel in a Georgian townhouse. Rooms have fresh contemporary interiors yet still with an air of tradition seen in the pleasingly uneven walls and beamed ceilings. The brasserie has a well deserved local following. Excellently placed for both business and local exploring.

    Local exploring  -  Overlooking King’s Staithe Square and the quay it's ideally placed to explore this pretty Georgian town.
    Birdwatching  -  The RSPB reserves of Snettisham and Titchwell are just a short drive away, as are the North Coast beaches.
    Great walks  -  Jump on the ferry across the Ouse to get to the Peter Scott Walk around the edge of The Wash.
    Local markets  -  Check out Kings Lynn town centre with plenty of artisan shops and boutique stores.
    Recommended by  -  Good Hotel Guide
  • 38 St Giles 8 rooms from $159

    Norwich, Norfolk

    Small boutique B+B in the heart of Norwich, for great shopping and a good value, relaxed stay.

    Designer Shopping  -  In the heart of the shopping district
    Sights nearby  -  Close to the Theatre Royal, Maddermarket and the Forum
    Local markets  -  Norwich market on the doorstep
    Recommended by  -  I Escape, Sawdays
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  • Norfolk Mead 13 rooms from 130

    Norwich, Norfolk

    Charming country house hotel in Norfolk Broads with its own boat for exploring the waterways. Lovely grounds and lake. Smart individually decorated bedrooms. Sumptuous breakfast, Sunday lunch, proper afternoons teas and hampers provided. Perfect for short breaks, weddings or business conferences.

    Garden  -  Well-kept pretty garden with lake and wildfowl. The 12 acres extend to bank of the River Bure
    Sights nearby  -  minute drive away or visit the Sandringham Estate and its beautiful grounds
    Fishing  -  There is a fishing lake in the grounds and off-river mooring
    Great walks  -  There are over 300km of footpaths around the Norfolk Broads
    Recommended by  -  Good Hotel Guide
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  • The Old Rectory 8 rooms from $159

    Norwich, Norfolk

    Family run eight room Georgian Rectory just outside Norwich for quiet getaway and outside pool.

    Great walks  -  Plenty of maps and routes available plus picnics to take with you!
    Swimming Pool  -  Lovely Outdoor Pool only for Summer Months
    Birdwatching  -  Nature reserves nearby
    Recommended by  -  Good Hotel Guide, Johansens
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  • Strattons Hotel 10 rooms from $171

    Swaffham, Norfolk

    Eclectic, welcoming, family-run bolthole of just 10 rooms in a charming market town. Beautiful boutique rooms and elegantly decorated suites. Boasts a popular restaurant famed for its homely cooking, afternoon tea and personal comforts.

    Value chic  -  An eclectic mix of kitsch and contemporary and antiques and fabric-festooned decadence, all for a reasonalble price tag.
    Romantic Break  -  Charming rooms with fourposter beds, free tanding baths, open fires and indulgent room service.
    Restaurant  -  Award winning English cooking using fresh, local and organic produce.
    Local markets  -  A real highlight is the bargain hunting anituques market in Swaffham every Saturdays.
    Recommended by  -  Mr & Mrs Smith, Good Hotel Guide, Sawdays
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  • Titchwell Manor 27 rooms from $178

    Kings Lynn, Norfolk

    Boutique Norfolk coastal hotel with stunning views. Individually designed rooms offer traditional touches; flagstone floors, chintz wallpaper and sash wallpaper - all with contemporary bathrooms. Stunning modern European cuisine served in a lovely conservatory. Wonderful rural abode.

    Views  -  Overlooking the North Norfolk coastline and marshes.
    Great walks  -  Lovely walks on the Norfolk coastal path.
    Birdwatching  -  Midweek birdwatching packages available
    Sights nearby  -  Visit Houghton Halls and Gardens.
    Recommended by  -  Good Hotel Guide, Sawdays
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  • Byfords from $190

    Holt, Norfolk

    Holt's oldest building, a former ironmongers, this hotel promises an Olde World country stay. Rooms are decorated in a traditional style with sumptuous beds, soft throws and Bang & Olufsen sound systems. Bathrooms have underfloor heating. The restaurant is popular amongst locals and tourists alike.

    Sights nearby  -  The famous stately home of Sheringham Park is just a short drive away.
    Sailing  -  Take a boat out in search for whales, seals, dolphins and porpoises.
    Great walks  -  Peddars Way and the Norfolk Coast Path are popular amongst ramblers.
    Local markets  -  Visit Holt's Farmer's Market, held every Saturday.
    Recommended by  -  Good Hotel Guide
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  • Cley Windmill 9 rooms from $195

    Cley-next-the-Sea, Norfolk

    Characterful windmill B&B overlooking marshes of Cley, a pretty village near shingle coast where locals swim. Quaint rooms with comfortable beds and wonderful views. Good birdwatching nearby.

    Birdwatching  -  For keen ornithologist NWT Cley Marshes Nature Reserve is a wonderful area for spotting all manner of birds.
    Views  -  Panoramic views over the salt marshes
    Local markets  -  Just South of the mill are small shops, selling pottery, smoked fish and secondhand books.
    Fishing  -  Saltwater Fly Fishing is available nearby, ask the friendly staff for further details.
    Recommended by  -  Sawdays
  • Victoria Inn 20 rooms from $202

    Holkham, Norfolk

    A comfortable, modernised country inn with a traditional ambience on North Norfolk's coast road. With access to Holkham estate behind and an expansive sandy beach (one of England's best) just half a mile away. Ideal for beach walks, birdwatching and playing. Good restaurant.

    Country Escape  -  A traditional English country house surrounded by rugged scenery
    Beach nearby  -  Large sandy beach with dunes within walking distance
    Sights nearby  -  The Annual Holkham Country Fair
    Kayaking  -  The Lake at Holkham
  • The Dial House 8 rooms from $214

    Reepham, Norfolk

    A charming B&B in the quiet market town of Reepham. The individually styled rooms ooze old world glamour with their Grand Tour themed decor and quirky characterful furnishings. The on site restaurant has made a name for itself as THE spot in Norfolk for wholesome dinners and afternoon tea. Unique.

    Foodies  -  The on site restaurant has gained a reputation for its excellent afternoon tea, and wholesome dinners.
    Romantic Break  -  The decadent and indulgent suites and rooms offer the ultimate romantic getaway from another era.
    Local markets  -  Explore the sleepy market town of Reepham.
    Full of character
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  • The White Horse 15 rooms from $233

    Brancaster Staithe, Norfolk

    A lively inn with panoramic views overlooking Brancaster estuary. Popular with families and sailors. An ideal weekend getaway spot with direct access to the coastal path. Chic, modern suites are decorated in nautical palettes. The theme continues to the menu where fresh seafood dishes are served.

    Exclusive offer
    Foodies  -  Famed for its menu, specialising in seafood
    Country Escape  -  Classic British coastal stay
    Sights nearby  -  RSPB Nature Reserves at Titchwell and Snettisham
    Fishing  -  'Norfolk Fishing Trips & Charter'
    Recommended by  -  Good Hotel Guide, Sawdays
  • Morston Hall 13 rooms from $392

    Morston, Norfolk

    Renowned gastro-hotel. A traditionally-furnished small country house hotel in this small coastal village. Great food, but set menu. Morston renowned for seal trips. Sailing.

    Restaurant  -  Restaurant holds a Michelin star and 3 AA Rosettes.
    Cooking classes  -  Half day cookery demonstrations and three day residential courses available.
    Sights nearby  -  Close to plenty of East Anglia's stately homes.
    Great walks  -  Walk the coastal path
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More Hotels in Norfolk