Home to an astonishing half of South Korea’s population, the glittering metropolis that is Seoul is set to dazzle. Enormously popular with visitors from across Asia and further afield, this lively, late-night city brims with marvellous museums, heritage attractions, fabulous bars, restaurants and shopping opportunities. Accommodation options are wide-ranging in South Korea’s cool capital, with something to suit all manner of tastes and budgets. Our Gurus’ list of the best places to stay in Seoul, with its towering high-rises and beautiful boutique boltholes, is the perfect starting point for your next adventure.

Seoul is known for being a hip and glittering metropolis of good times, but as well as being incredibly cool, Seoul is a destination with a rich cultural history that it welcomes you to explore.  Seoul’s neighbourhoods are as varied as your reasons for visiting: whether you’re on the hunt for Gangnam style; ancient treasures in Insadong or Bukchon Hanok Village; a musical good time in Hongdae, or shopping paradise in Myeongdong.