It’s hard to talk about a country with as much appeal as Thailand. For some people it has the world’s most perfect beaches, those white sandy idylls fringed by jungle, and dramatically sharp karst islands in turquoise seas; for some it’s a cuisine explosion, with flavours borrowed from everywhere and married with the Thai staples of lemongrass, chillies and fresh seafood; for some, it’s Bangkok and all it promises; while for others it’s the ancient, glittering temples and the magic of the modern Buddhist monasteries where people still live their lives to an ancient heartbeat. Our Guru’s list of recommendations for the best places to stay in Thailand has been carefully crafted with hotels chosen on their service, design, and location, from luxurious escapes and stunning beach resorts to quirky guesthouses. Indeed we have found a wide range of properties and definitely recommend something for every budget and taste (including plenty of affordable options) whether you're visiting for the beaches, temples or a frenetic city break.
Most people start their Thai odyssey in busy, bustling Bangkok, a city whose many smells and colours have the power to permeate almost everything - but seem to stop at a respectful distance from the shrines and temples, which are the other thing Bangkok is known for. A foodie destination like no other, so much life in Bangkok is conducted on the streets and just beside them that it’s a fantastically rewarding city to lose yourself in.
There are a few people who skip the city and head straight for the beach, with the Andaman Coast and its islands being the most common destination.
Chiang Mai is the other Thai destination most visitors consider unmissable. This is Thailand’s northern capital and it’s very different to Bangkok. People come here for the temple complexes, and one of the things which has kept Chiang Mai so special is its peaceful, remote location. Until the 1920s the only way you could get here was by trekking on the back of an elephant or up the river. Once you reach the walled city you come upon around thirty painstakingly decorated temples, dating from the founding of the kingdom. The old city is only about a mile square so it’s easy to get between them, and in between the temples are the houses and hotels which make this a very residential historic centre.
Then there’s Thailand’s rural heartland, with its rice paddies, villages and tropical forests - often bumping up against the silvery mountains or limestone cliffs of the coast, depending on how far south you travel. This is where you'll find some of the country’s sacred spaces, like the underground cave shrines at Kanchanaburi and Phetchaburi, or hilltop temples, or even one of the many wonderful festivals you can encounter just travelling through. It’s been well-travelled, but there’s still a lot of magic to Thailand!
Use our guide to the best places to stay in Thailand and start to plan your trip to this wonderful country, which is so full of contrasts. We have a property to suit everyone, from cheap family-friendly options to no-holds-barred luxury retreats.
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Bangkok (SILOM, BANGRAK, )
Set in a quirky refurbished art-deco-inspired cinema, with the original cinema screen and equipment still in place in the lobby and bar area. Design has a classic heritage feel with quirky contemporary touches. Find something to suit all budgets with both dorms and spacious suites available.
Bangkok (Pranakorn District)
A boutique stay in Bangkok’s Old Town, just steps from temples, street eats, and culture. The look’s sleek and minimalist, with nods to Sino-Portuguese design. There’s a pool, fitness room, and refined restaurant serving Thai and international dishes. Quiet charm in the city’s historic core.
Phuket (Khok Kloi)
This elegant Beach Club is a rare peaceful moment on the Thai beach scene. Rooms offer floor to ceiling windows to allow room for the show stopping views of palm trees and white sandy beach. Chill out by the pool, head to the beach for a massage or read a book on your private terrace. Utter Bliss!
Phuket (Kamala, )
Drawing upon the surrounding beauty to create a secluded resort that places super-luxe simplicity at its core. Villas make the most of stunning vistas with plenty of floor to ceiling glass walls and natural wood. Some have private pools, all have spa baths. A fresh Mediterranean menu is served.
Ko Samui (Suratthani)
A beachfront boutique stay on Bophut’s quieter stretch, just minutes from Fisherman’s Village. Breezy, modern suites with a splash of Thai charm and clean, coastal decor. On-site, expect a seafood-focused restaurant, spa, yoga hub, and private pools. Low-key luxury with everything you need.
Ko Samui (Surat Thani)
Vana Belle Resort, which sits along a stunning stretch of beachfront, encourages guests to learn more about local culture without compromising on any comforts. Sign up for a cultural activity, join a fitness class, or simply sit by the beach and watch the waves roll in.
Chiang Mai (Tambol Donkaew)
A peaceful hideaway on the Ping river, 20 minutes from the city centre. Leafy gardens, chic interiors and fantastic authentic food. A magnificent example of how a modern Thai hotel should look- proper emphasis on traditional crafts by local people and none of the over-the-top kitsch tat. Faultless.
Chiang Mai (Suthep)
A calm, design-led wellness hotel in Chiang Mai’s leafy outskirts. Interiors blend modern Thai with warm, earthy tones and handcrafted touches. Expect a serene spa, saltwater pool, and thoughtful dining that leans local. A quiet, restorative base away from the buzz.
Krabi (Thailand)
Eco-minded resort in Ao Nam Mao blending rural charm with natural adventure. The vibe is relaxed but quirky, with wooden walkways, rice fields, and water buffalo lending it a rustic edge. Highlights include a vast mineral infinity pool, gondola picnics, and zipline fun. A calm base with character.
Krabi (Thailand)
A serene beachfront stay in Krabi’s Klong Muang, just far enough from the crowds. Villas are done in a refined Thai style with marble details and garden views. There’s a beachfront restaurant, a peaceful spa, and a quiet pool to unwind. Tranquil, understated, and well put-together.
Hua Hin (Prachuap Khiri Khan)
Super-luxe meets super healthy at Chiva-Som, an award-winning wellness retreat three hours south of Bangkok. With a seriously impressive array of world-class treatments catering to the mind, body and soul, guests are guaranteed to emerge feeling – and looking – years younger.
Hua Hin (Khao Takiab)
Beachfront in Hua Hin’s Khao Takiab, this spa-focused retreat leans into wellness and calm. Think moody, monolithic Khmer-inspired architecture with a meditative edge. Expect standout massage treatments, yoga, and a solid mix of Thai and Italian dining. A peaceful reset, start to finish.