
It’s hard to talk about a country with as much appeal as Thailand. For some people it has the world’s most perfect beaches, those white sandy idylls fringed by jungle, and dramatically sharp karst islands in turquoise seas; for some it’s a cuisine explosion, with flavours borrowed from everywhere and married with the Thai staples of lemongrass, chillies and fresh seafood; for some, it’s Bangkok and all it promises; while for others it’s the ancient, glittering temples and the magic of the modern Buddhist monasteries where people still live their lives to an ancient heartbeat. Our Guru’s list of recommendations for the best places to stay in Thailand has been carefully crafted with hotels chosen on their service, design, and location, from luxurious escapes and stunning beach resorts to quirky guesthouses. Indeed we have found a wide range of properties and definitely recommend something for every budget and taste (including plenty of affordable options) whether you're visiting for the beaches, temples or a frenetic city break.
Most people start their Thai odyssey in busy, bustling Bangkok, a city whose many smells and colours have the power to permeate almost everything - but seem to stop at a respectful distance from the shrines and temples, which are the other thing Bangkok is known for. A foodie destination like no other, so much life in Bangkok is conducted on the streets and just beside them that it’s a fantastically rewarding city to lose yourself in.
There are a few people who skip the city and head straight for the beach, with the Andaman Coast and its islands being the most common destination.
Chiang Mai is the other Thai destination most visitors consider unmissable. This is Thailand’s northern capital and it’s very different to Bangkok. People come here for the temple complexes, and one of the things which has kept Chiang Mai so special is its peaceful, remote location. Until the 1920s the only way you could get here was by trekking on the back of an elephant or up the river. Once you reach the walled city you come upon around thirty painstakingly decorated temples, dating from the founding of the kingdom. The old city is only about a mile square so it’s easy to get between them, and in between the temples are the houses and hotels which make this a very residential historic centre.
Then there’s Thailand’s rural heartland, with its rice paddies, villages and tropical forests - often bumping up against the silvery mountains or limestone cliffs of the coast, depending on how far south you travel. This is where you'll find some of the country’s sacred spaces, like the underground cave shrines at Kanchanaburi and Phetchaburi, or hilltop temples, or even one of the many wonderful festivals you can encounter just travelling through. It’s been well-travelled, but there’s still a lot of magic to Thailand!
Use our guide to the best places to stay in Thailand and start to plan your trip to this wonderful country, which is so full of contrasts. We have a property to suit everyone, from cheap family-friendly options to no-holds-barred luxury retreats.
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Bangkok (SILOM, BANGRAK, )
Set in a quirky refurbished art-deco-inspired cinema, with the original cinema screen and equipment still in place in the lobby and bar area. Design has a classic heritage feel with quirky contemporary touches. Find something to suit all budgets with both dorms and spacious suites available.
Bangkok (Pranakorn District)
A boutique stay in Bangkok’s Old Town, just steps from temples, street eats, and culture. The look’s sleek and minimalist, with nods to Sino-Portuguese design. There’s a pool, fitness room, and refined restaurant serving Thai and international dishes. Quiet charm in the city’s historic core.
Phuket (Cherngtalay)
A modern beachfront resort on Phuket’s Bang Tao Bay with a relaxed, family-friendly vibe. The decor blends sleek lines with Thai accents and bold art. Highlights include a large lagoon-style pool, spa, and multiple dining spots from seafood to Mediterranean. Big, easy-going and well-equipped.
Phuket (Talang)
This island resort fuses traditional Thai style with splashes of Mediterranean colour that reflects its enviable position overlooking the Andaman Sea. An award-winning spa, daily menu of sporting and cultural activities, and two outstanding on-site restaurants make it even harder to leave.
Ko Samui (Amphur Koh Samui )
A tranquil and relaxed boutique resort set on a private beach with bungalows tumbling down the lush hill gardens. Rooms have a traditional feel with teak wood, local fabrics and rich hues. They also have lovely beach views from the expansive windows. A delightful spot for a romantic break.
Ko Samui (Koh Samui,)
A serene spot on its own private stretch of Bo Phut Beach. The villas and rooms are beautifully laid out and offer open air bathrooms and private balconies and terraces. The restaurant is phenomenal and the staff are hospitable and conscientious. A real beach-side haven.
Koh Lanta (Krabi)
A chilled-out family-run spot tucked inland on Koh Lanta, just a quick ride from Long Beach. Rooms have a cosy, natural feel with bamboo, rattan, and leafy touches. There’s a laid-back garden, yoga space, and tasty breakfast served in a sociable common area. A calm, easygoing base.
Koh Lanta (Krabi)
A contemporary island resort in Koh Lanta with knockout sea views and a peaceful peninsula setting. Clean lines and warm woods give it a cool, unfussy charm. Cliffside bars, a private beach, and a laid-back spa round it out. A solid spot to unplug and slow down.
Chiang Mai (Baanwan, Hangdong)
A sophisticated quiet retreat on the outskirts of Chiang Mai. Perfect for a couple or family looking to counter-balance their holiday with golf, archery, cooking classes and a trip to the spa! Contemporary rooms are as sophisticated as they are functional.
Chiang Mai (Wat Ket)
A charming B&B in Chiang Mai’s historic Wat Ket district, just a stroll from the Night Bazaar. The vibe is relaxed and homey, with vintage Thai decor and leafy gardens. Highlights include a saltwater pool, cosy cafe, and hearty homemade breakfasts. Quiet, cultural, and easy to explore from.
Hua Hin
A relaxed beachfront stay in Hua Hin, blending resort comfort with a playful, design-led edge. Mid-century interiors pop with colour against tropical gardens. Expect a lively pool scene, inventive spa, and standout dining from Thai classics to wood-fired pizza. Effortless cool by the sea.
Hua Hin
This weekend oasis, three hours from Bangkok, soothes the soul. The airy rooms, lush grounds and beachfront location aptly showcase Thailand’s tropical beauty while the Oceanside beach club and restaurant keep things lively at night. Spacious suites with private pools are a welcome luxury.
Koh Lanta (Krabi)
A chilled-out family-run spot tucked inland on Koh Lanta, just a quick ride from Long Beach. Rooms have a cosy, natural feel with bamboo, rattan, and leafy touches. There’s a laid-back garden, yoga space, and tasty breakfast served in a sociable common area. A calm, easygoing base.
Koh Lanta (Krabi)
A contemporary island resort in Koh Lanta with knockout sea views and a peaceful peninsula setting. Clean lines and warm woods give it a cool, unfussy charm. Cliffside bars, a private beach, and a laid-back spa round it out. A solid spot to unplug and slow down.