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115 rooms from £480 per night
Photo of Brown's Hotel, London

“Old world Mayfair institution transformed by Olga Polizzi into an elegant and polished five star hotel, with spa and top bar. Rooms and suites deliver understated elegance at its finest and the whole place oozes style and sophistication. Don't miss afternoon tea, and Charlie's for dinner. ”

“Old world Mayfair institution transformed by Olga Polizzi into an elegant and polished five star hotel, with spa and top bar. Rooms and suites deliver understated elegance at its finest and the whole place oozes style and sophistication. Don't miss afternoon tea, and Charlie's for dinner. ”

Hotel Review

If you’re looking for a grand dame style hotel, but want something more intimate, then Brown’s is the place for you. Situated in the heart of Mayfair on Abermarle Street it was originally opened in 1837 — it was London’s first ever hotel — and has welcomed scores of illustrious guests (including royalty and presidents) ever since. These days it is the epitome of sophisticated British luxury but with all the contemporary touches and features that everyone expects, especially from a property in the Rocco Forte stable. Walking in you'll perhaps feel that you've entered a country house hotel with the wood panelled walls and beautiful reception area with its comfortable chairs and wisteria decorated walls. All rooms and suites have been designed by Olga Polizzi and are beautifully understated, elegant, and comfortable. Antique furnishings sit beside modern art works and muted palettes are enlivened by bold pops of colour. And the phrase “sink-into” doesn’t really cover quite how comfortable the beds are! Bathrooms are pure indulgence, every one featuring bath and shower (spacious walk-in showers and TVs to be viewed from your tub in the better room categories), Frette Bathrobes and Irene Forte skincare amenities. Downstairs Brown’s is a joy too. The gorgeous wood-panelled Drawing Room is where to head for a sumptuous Afternoon Tea; for drinks Donovan’s Bar is atmospheric and slings a mean cocktail. If you’re dining in, then Charlie’s Restaurant will not disappoint either. Interior-wise it is stunning with its one-of-a-kind wallpaper and art-works; food-wise it is simply classic British, seasonal cuisine done very, very well! Finally on to service: discreet, friendly and personal, and above all exactly what you’d expect from a property of this standing. Brown’s is a London icon and institution and long may that continue!

 

Written by Sarah Empson

Recommended For

  • Romantic Break
  • This classic property is ideal for romantics with its sophisticated decor, discreet service and excellent food and drinks
  • Designer Shopping
  • Minutes from Bond Street and the best designer stores in London
  • Families
  • Families are welcome here and many of the suites can sleep four easily or you can interconnect rooms
  • City Style
  • As you'd expect from an Olga Polizzi designed property, Brown's oozes with style and sophistication
  • Sights nearby
  • The Royal Academy, Green park and Picadilly are all within walking distance
  • Restaurant
  • Charlie's Restaurant serves classic British cuisine done very well!
  • Townhouse
  • The property comprises a row of townhouses on Albermarle Street
  • 5* Luxury
  • This is 5 star luxury at its finest
  • Landmark
  • Brown's is London's oldest hotel
  • Luxury
  • Downtown
  • Lively
  • Family Suites
  • Traditional
  • Child friendly
  • Gym
  • Chic
  • Spa

Facilities

  • Restaurant
  • Charlie's Restaurant serves classic British cuisine done very well!
  • Bar
  • Donovan's Bar is perfect for pre or post dinner cocktails
  • Walking distance restaurants
  • Wifi
  • Parking
  • Family Suites
  • Meeting Room
  • In room music system
  • Concierge
  • Air conditioning
  • 24 Hour room service
  • Child friendly
  • Gym
  • Spa

Activities

  • Designer Shopping
  • Minutes from Bond Street and the best designer stores in London
  • Sights nearby
  • The Royal Academy, Green park and Picadilly are all within walking distance

Map & Location

What's Nearby

See What They Say

Why do people love staying in your hotel?


Brown’s Hotel is quintessentially British with a hint of the unexpected. Guests stay at Brown’s to get away from the hustle and bustle of everyday life — to experience not only London’s first hotel but also one of the most illustrious in the British capital. Esteemed in history, from royals and presidents to world-famous authors, guests too can add their name to the guest book. Time and time again, guests always comment on Brown’s superb service which is most discreet and personalised, as if they were staying at their home away from home. Guests come to unwind in our serene spa, dine on award winning cuisine, experience traditional afternoon tea and enjoy a nightcap or two at the sophisticated drinking den, the Donovan Bar.



What is there to do in the area or on site?


Located in London’s most exclusive borough, in the very heart of Mayfair. Brown’s is situated nearby five Royal Parks, perfectly suited for families and couples alike. Hundreds of art galleries are within walking distance including the Royal Academy. It's moments from the fashion houses of Bond Street and the long-standing tailors of Savile Row. Brown’s is in the centre of London’s finest experience, and is the only address one needs to know.



What kind of breakfast do you offer?


Choose from set Continental Breakfast, English Breakfast, Vegetarian English Breakfast and European Breakfast. The A La Carte Breakfast features a selection of different dishes such as Eggs Benedict, Eggs Royale and Eggs Florentine, Moxon’s smoked salmon, crushed avocado on sourdough with poached eggs, omelette, scrambled Clarence Court eggs with smoked salmon. International dishes include pancakes of choice and French toast. All breakfasts are served with coffee, tea or herbal infusion and fresh juices.



Do you offer other meals? And can you recommend good places to eat out locally?


Charlie’s is open for breakfast, lunch and dinner and is a cheerful blend of much loved tradition and modern excellence with a menu that celebrates contemporary British cooking complemented by European influences. A romantic, stylish, warmly-lit, memory-making place headed up by Michelin-starred Chef Director, Adam Byatt with Matthew Starling at the helm of the kitchen. Scottish smoked salmon and irresistible, daily roasts are carved on the trolley.


Enjoy a neighbourhood pizza at Mayfair family favourite, Delfino's, or visit the Mayfair Chippy for traditional fish and chips. We also recommend the Punchbowl to dine at one of Mayfair’s first pubs.


Which are your most popular room types, and why?


Each of the 115 rooms and suites at Brown’s strike a perfect balance between style and sophistication, with elegant fabrics and furnishings offset by flashes of colour designed by Olga Polizzi. The Kipling Suite, the jewel in Brown’s crown of suites honours Rudyard Kipling who famously wrote ‘The Jungle Book’ at the hotel. A suite featuring floor-to-ceiling windows, vibrant wallpaper, a walk-in dressing room and lavishly marbled bathroom, celebrating all that is indulgent and luxurious. Our Classic and Deluxe suites are our most popular rooms, they are spacious, featuring a large sitting room and dining area and a welcoming bedroom with a king-sized bed.


What facilities do you have for children and can you fit extra beds in your rooms?


Rocco Forte Kids is the current children’s programme in place at Brown’s. This special programme ensures younger guests will be just as pampered as the grown-ups. The hotel welcomes children of all ages – and is tailored for babies, kids and teens. Bespoke entertainment and amenities, including the much loved ‘Alby’ monkey toy is gifted to each child during their stay. Baby cots, extra beds and interconnecting rooms can all be arranged.



What message would you like to give Hotel Guru readers?


Stay at Brown’s Hotel to experience one of London’s most iconic hotels. Experience the ultimate staycation in London’s sought after location, a retreat of choice for royalty, presidents and literary greats over the centuries and now you can experience it too. Warm and personal hospitality will make you feel right at home.

Other Reviews

Telegraph Review

This storied London address has countless claims to fame: it has hosted famous authors, honeymooning dignitaries, and royal guests galore. You, too, will love it. It's a charming, exuberant pied-à-terre, and has adapted to the ‘new normal’ admirably – with flawless service and spacious, stylish interiors...

Originally published by Telegraph

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