The Hotel Guru is pretty upscale but fun to look at. Marcie Ellers.
The 7 Best Hotels in London’s East End
On the edge of The City, the East End was the bit where people spoke Cockney Rhyming Slang and worked ‘up the fruit market’, however it’s all gentrified and hipster-ified now, and all fantastic artisanal cafes, niche organic restaurants and fabulous rooftop bars and nightclubs. As the area changes so to do the borders and some of the hotels we’ve included in our list of the 7 best hotels in London’s East End are arguably too chi-chi. Traditionally we would have gathered the best hotels in London’s East End from between the wonderful buzz of Spitalfields and magical, multicultural Brick Lane, Whitechapel - which is still tarred with the Ripper’s brush, but is also known for its artist’s studios - and Hackney and Shoreditch.
If you’re visiting London to go out of an evening and mix with the locals then the best hotels in the East End are for you. It’s also great value, with great coffee, great food and great design. But for a lot less than in the centre of town just a couple of miles away.
The 7 Best Hotels in London’s East End
The Best Hotels in London's East End for a Special Occasion
40 Winks in Stepney Green is a wonderful, two room boutique hotel converted from a Georgian townhouse. If you’re looking for something entirely original, this stay is for you. Tranquil and intimate
Hip and Happening Hotels in London’s East End
The Shoreditch Rooms are a small collection of small rooms in hip and happening member’s club, Shoreditch House. Their rooftop pool and bar are known for their happenings. The rooms are white on white, but it’s not about the rooms....
Until a style guru and a restauranteur decided Shoreditch was cool, the The Boundary Project was just a Victorian warehouse, but now it’s known for it rooftop gardens, local bakery and 17 individually designed rooms, each achingly cool and designed in homage to a particular designer. The restaurant is also well loved by hipster locals.
The Best Value Hotels in London's East End
citizenM Shoreditch is the newest of the London citizens, and is the perfect choice for anyone looking to stay in this trendy area, but not break the bank. Rooms are compact, but all feature the usual luxury linens, mood lighting, huge shower and free movies on demand. Prices start from around £90 per night.
There’s an argument to say that The Hoxton Hotel, and the Hoxton area generally, is too gentrified to qualify as the East End, but it’s a great hotel with 208 modern, minimalist rooms and suites with unique detailing. Plus it’s got the Hoxton Grill. And the location, in almost the vintage shops, restaurants and cafes and buzzy bars, is excellent. Rooms start from around £120 per night.
The Qbic Hotel is distinctive, clean and modern with quirky, minimalist furnishings and good amenities. And more importantly the 171 rooms and suites have room rates starting from around £70 per night! And you’re close to Brick Lane.
Town Hall in Bethnal Green is a clever redesign of a start, Edwardian municipal building. The result is a cool design museum with some fantastic original features. For London it’s great value, with some of its 100-odd rooms priced at less than £150 per night. The Viajante restaurant is a favourite with foodie and there’s a rooftop pool.
If you haven’t found your idea of the best hotels in London’s East End on our Guru’s list you could:
- Browse through our list of all the best places to stay in London,
- or our Guru’s collection of Cool London Hotels on a Budget?
- or contact one of our friendly Gurus for advice.
The Best Hotels in London’s East End
citizenM Shoreditch London (Hackney) 216 rooms from £125
CitizenM's East London outpost in trendy Shoreditch. You'll find the usual "luxe for less": large comfy beds, stylish designer furniture, contemporary artworks and generally trendy vibe in the friendly and lively lounge/bar/restaurant area. Excellent value in a truly hipster part of town.Local exploring - Ideally located for exploring London's trendy East End and great transport links to the rest of the city.Sights nearby - Walking distance from Spitalfields Market and Brick Lane.Full of characterLocal markets - Good for local colour.
40 Winks London (Stepney Green) 2 rooms from £195
This original micro boutique hotel, set in a 300-year old Georgian townhouse, offers a truly unique experience for those with an appetite for something refreshingly different. Reservations are essential. Definitely not for the faint-hearted. Couples and singletons only.Sights nearby - Easy access via underground to sights like the London Eye, Big Ben and Westminster Abbey.Hideaway - Tranquil and intimate.Full of characterRestrictions on childrenRecommended by - CN Traveller
Shoreditch Rooms London 41 rooms from £245
Super cool East End private members club with (small) rooms for non-members, famed for its bar, happening scene and rooftop pool.Lively - Part of the trendy Shoreditch House club in the East EndSwimming Pool - Stunning Rooftop PoolBar - Popular with locals.Roof terraceRecommended by - Mr & Mrs Smith, I Escape, Kiwi Collection
The Boundary Project London (Shoreditch) 17 rooms from £196
Late Victorian warehouse meets a style guru and restaurateur and becomes a hotspot in Shoreditch. Known for its rooftop garden, local bakery and individually designed rooms this is a perfect London base. Refined and modern A la carte menu with fantastic wine menu to match.Foodies - From mouthwatering bakery, to plush Franco-British fare and finally the uber cool rooftop with bites and cocktails.City Style - Achingly cool, each room is individually designed to pay homage a particular designer.Local markets - Spitalfields Market is an indoor market by Liverpool Station offering food stalls, arts and crafts.Sights nearby - Head to the Heron Tower to the top floor to the well known, and locally popular, Duck and Waffle.Recommended by - Tablet, Kiwi Collection
The Hoxton Hotel London 210 rooms from £119
This stylish City hotel fits right in to the vibrant East London scene, with the perfect mix of style and attitude. Modern minimalist rooms with garden views and unique touches. The Hoxton Grill, a local favourite is well worth checking out. Unbeatable location.Local exploring - Check out the buzzy restaurants and bars, vintage shops and yummy food markets of East London.City Style - A understated yet chic hotel in hip Hoxton- home to artists, city slickers and students.Sights nearby - Nearby Liverpool Street is where you will find the Gherkin, the Shard and other skyscrapers that make up The City's skyline.Local markets - Spitalfields Market is a great place for food stalls, boutique shops and the early risers might catch the flower market.Recommended by - Fodors, Frommers
Qbic Hotel London 185 rooms from £69
Distinctive but simple, clean and modern hotel with quirky minimalist furnishings and good amenities. Appropriately arty spot from which to explore one of London's most cultured, multi-ethnic and inexpensively fashionable new areas.City - Well located in LondonSights nearby - All of London's highlights are easily accessible. Close to the trendy Brick LaneLively - Hip and happening.Quirky - An experience!
Town Hall London (Bethnal Green) 98 rooms from £148
Clever redesign of a stark Edwardian municipal building into a cool design hotel with a heart. Viajante restaurant is a foodie favourite.Designer - Designed by top architects RareSwimming Pool - 15m heated indoor poolSpaRecommended by - Mr & Mrs Smith, Tablet, Frommers, Kiwi Collection, Michelin Travel