Holly Lodge

When planning a trip to Norfolk there is a wide range of hotels to choose from. But if you are looking for an intimate stay, or one that mixes style with tradition, a boutique option is the way to go. Our experts have scanned the county and gathered their top picks for the best boutique hotels in Norfolk. Ranging from charming inns to restaurants with rooms, there's plenty to choose from for all tastes and budgets, whether you're looking for something on the ever-popular North Norfolk coast or a property in a more urban setting.

For a pub with rooms

The Gin Trap Inn

  • The White Horse Blakeney is a contemporary pub situated in the pretty coastal village of Blakeney. Interiors are chic, light and airy yet with plenty of coastal charm and character. There's also an exemplary restaurant and cosy bar.
  • The Chequers Inn is set in a 16th century building in the village of Thornham on the North Norfolk coast. Charming traditional features mix well with the new boutique design. The award-winning restaurant makes this a memorable stay.
  • Super stylish, The Gin Trap Inn offers individually designed rooms and suites, plus three stunning two-bedroom cottages. Close to the North Norfolk coast, it's surrounded by the beauty of the English countryside.
  • Eye-catching fabrics, alongside stand-out antiques and striking artwork adorn the seriously stylish Gunton Arms. Situated beside a magnificent deer park, it offers excellent food in this rural corner of Norfolk.
  • The Globe Inn offers smart rooms with on-trend decor, featuring plenty of strong colours, crisp white linen and contemporary bathrooms, in a spectacular setting close to some of Norfolk's most beautiful sandy beaches. Perfect for lazy days and bracing walks.

For a B&B

Magazine Wood

  • Magazine Wood- This intimate B&B has just three stylish rooms, each marrying clean contemporary lines with traditional Norfolk charm. Thoughtful touches and cosy corners create a welcoming vibe. Located within easy walking distance of the dramatic Norfolk coast, it’s perfect for guests seeking a relaxed, personal escape.
  • Set atop Cley marshes, Cley Windmill offers characterful rooms with comfy beds and panoramic views. The unique setting and charming, rustic interiors make every stay memorable, ideal for those drawn to offbeat experiences and the serene beauty of the Norfolk coastline.

For serious style

The Assembly House

  • A 15th-century gem with a modern twist, Fritton Lake dazzles with bright, daring interiors and endless on-site activities. The Clubhouse restaurant showcases locally sourced ingredients, including produce grown on the estate, serving classic dishes with a contemporary touch that food lovers won’t forget.
  • Set in a stunning Georgian building in Norwich, The Assembly House charms with individually styled rooms full of character. Its afternoon tea is an art form, offering a refined, indulgent experience in a historic, elegant setting
  • This intimate, family-run hotel has just 10 rooms, each luxuriously decorated with rich fabrics and bold colours. Strattons Hotel exudes eclectic elegance, creating a warm, stylish retreat where every corner feels carefully curated.
  • In Reepham, The Dial House pairs glamorous, uniquely styled rooms with a restaurant that’s earned a Norfolk-wide reputation for unforgettable dinners. It’s the ultimate spot for a chic stay and an exceptional culinary experience.

For a traditional stay

Byfords

  • Byfords is Holt's oldest building, a former ironmonger's, and has an Olde World feel. Rooms are decorated in traditional style with comfy beds, soft throws and Bang & Olufsen sound systems. A great choice for a cosy country escape.
  • Traditionally designed throughout with cast iron beds, exposed stone walls, flagstone floors and inglenook fireplaces, Holly Lodge offers a relaxed and friendly stay. This pretty blue-shuttered, cottage B&B is a delight.
  • Expect a wonderful mix of old and new at The Ironmongers in the north Norfolk town of Aylsham. The Grade II listed historic bedrooms feature exposed beams and antique furnishings with modern conveniences such as underfloor heating and walk-in showers. A charming stay.

Still not sure?

14 Best Boutique Hotels in Norfolk

Strattons Hotel

Norfolk

Eclectic, welcoming, family-run bolthole of just 10 rooms in a charming market town. Beautiful boutique rooms and elegantly decorated suites. Boasts a popular restaurant famed for its homely cooking, afternoon tea and personal comforts.

  • Value chic - An eclectic mix of kitsch and contemporary and antiques and fabric-festooned decadence, all for a reasonalble price tag.
  • Romantic Break - Charming rooms with fourposter beds, free tanding baths, open fires and indulgent room service.
  • Restaurant - Award winning English cooking using fresh, local and organic produce.
  • Local markets - A real highlight is the bargain hunting anituques market in Swaffham every Saturdays.
from £140 for 1 room, 1 night including taxes & fees

Cley Windmill

Norfolk

Characterful windmill B&B overlooking marshes of Cley, a pretty village near shingle coast where locals swim. Quaint rooms with comfortable beds and wonderful views. Good birdwatching nearby.

  • Birdwatching - For keen ornithologist NWT Cley Marshes Nature Reserve is a wonderful area for spotting all manner of birds.
  • Views - Panoramic views over the salt marshes
  • Local markets - Just South of the mill are small shops, selling pottery, smoked fish and secondhand books.
  • Restaurant - A no-choice, three-course menu at £32.50 per head is served at 7.30pm and changes daily.
from £179 for 1 room, 1 night including taxes & fees

The Gunton Arms

Norfolk

Lavish, recently restored country inn on a country estate. Much modern art from a famous collector. Bags of character and excellent Mark Hix inspired food.

  • Views - Views of the deer park
  • Restaurant
  • Great walks
  • Boutique
from £95 for 1 room, 1 night including taxes & fees

Magazine Wood

Norfolk (Sedgeford)

Intimate, friendly B&B set within walking distance of the dramatic Norfolk coast. The B&B emphasises privacy and relaxation, with well-equipped en-suite bathrooms and the provisions for making your own breakfast as standard. Hot food also made to order, and it is surrounded by renowned restaurants.

  • Great walks - Wonderful walks both coastal and inland for all abilities. Magazine Wood has direct access to the Peddars Way.
  • Sights nearby - There are plenty of galleries and stately homes to visit for culture vultures
  • Local markets - There are a wide range of farmers' markets to be discovered.
  • Birdwatching - The North Norfolk coast is renowned for its bird life
from £105 for 1 room, 1 night including taxes & fees

Byfords

Holt (Norfolk)

Holt's oldest building, a former ironmongers, this hotel promises an Olde World country stay. Rooms are decorated in a traditional style with sumptuous beds, soft throws and Bang & Olufsen sound systems. Bathrooms have underfloor heating. A bustling deli and café attracts locals and tourists alike.

  • Sights nearby - The famous stately home of Sheringham Park is just a short drive away.
  • Great walks - Peddars Way and the Norfolk Coast Path are popular amongst ramblers.
  • Sailing - Take a boat out in search for whales, seals, dolphins and porpoises.
  • Local markets - Visit Holt's Farmer's Market, held every Saturday.
from £155 for 1 room, 1 night including taxes & fees

Fritton Lake

Norfolk (Norfolk)

This 16th-century property has a new lease of life. Bright and beautifully upholstered furnishings create an artsy vibe in the 9 airy bedrooms in the clubhouse which is home to a restaurant, log fires and a sitting room.

  • Swimming Pool - 22 metre outdoor heated swimming pool
  • Kayaking - Boating and canoeing on the lake
  • Tennis Court - Two grass and two clay courts
  • Sights nearby - Somerleyton Hall
from £130 for 1 room, 1 night including taxes & fees

The Dial House

Norfolk

A charming restaurant with room in Reepham. The individually styled rooms ooze old world glamour with their Grand Tour themed decor and quirky characterful furnishings. The on site restaurant has made a name for itself as THE spot in Norfolk for fabulous dinners and afternoon tea. Unique.

  • Foodies - The on site restaurant has gained a reputation for its excellent afternoon tea, and wholesome dinners.
  • Romantic Break - The decadent and indulgent suites and rooms offer the ultimate romantic getaway from another era.
  • Restaurant - The Dial House's restaurant has garnered much praise for its delicious food
  • Local markets - Explore the sleepy market town of Reepham.
from £175 for 1 room, 1 night including taxes & fees

The Chequers Inn

Norfolk (Thornham)

Set in a 16th-century building, The Chequers Inn is located in the village of Thornham. Combines original features (think oak beams and flagstone floors) with chic boutique accommodation. Whites, blues and greys echo the property's coastal nature. Features a one Rosette restaurant! A charming stay.

  • Local exploring - Explore historic Thornham and head off hiking around the area
  • Foodies - Enjoy absolutely divine dishes from the restaurant
  • Great walks - Thornham is situated in the midst of the beautiful Holme Dunes National Nature Reserve
  • Sights nearby - Visit the stunning Sandringham House Museum & Grounds, 15 km away
from £108 for 1 room, 1 night including taxes & fees

Holly Lodge

Norfolk (Thursford Green )

A quaint trio of cottages set in picturesque Norfolk. Traditionally designed throughout with cast iron beds, exposed stone walls, flagstone floors and inglenook fireplaces. The relaxed and friendly service, indulgent breakfasts and pretty setting make this a fine choice.

  • Country Escape - A quintessentially British stay. Pretty cottages, friendly service and scenic gardens.
  • Sailing - For sailing lessons head to the schools in Blakeney and Brancaster.
  • Great walks - Take a hotel map and explore the picturesque Norfolk Coastal Path
  • Birdwatching - Norfolk has an ever-changing range of migrant and wading birds.
from £100 for 1 room, 1 night including taxes & fees

The White Horse Blakeney

Norfolk (Blakeney)

A contemporary pub situated in the pretty coastal village of Blakeley. Chic rooms are bright and airy with white-washed walls, crisp white linen, exposed beams and monochrome soft furnishings. Dine in the laid-back restaurant serving innovative British fare. A charming stay.

  • Total relaxation - Unwind in this coastal property with well appointed rooms, a cosy bar and exemplary restaurant in a quiet corner of Norfolk.
  • Sights nearby - Visit the Halls at Blickling, Felbrigg, Holkham, Houghton and Sandringham House..
  • Sailing - Sail from Blakeley Point and spot the local seals.
  • Great walks - Bring your boots and set out on a coastal walk.
from £99 for 1 room, 1 night including taxes & fees

The Assembly House

Norwich (Norwich)

The Assembly House is set in an historic Georgian building in the heart of Norwich. The individually designed rooms are utterly delightful - spacious, tastefully furnished and with lovely marble bathrooms. Scrumptious dinners or treat yourself to afternoon tea. A simply wonderful stay.

  • Sights nearby - Go visit Norwich Cathedral or take a tour of Carrow Road, home of Norwich City FC
  • Great walks - Wander around the city getting a feel for the place or head along to the coast
  • Short break - Located just 3.5 miles from Norwich International Airport
  • Restaurant
from £140 for 1 room, 1 night including taxes & fees

The Globe Inn, Norfolk

Norfolk (NORFOLK )

A chic inn boasting a spectacular setting close to some of Norfolk's most beautiful sandy beaches. Contemporary rooms are light and airy with brightly patterned wallpaper, crisp white linen and modern bathrooms. Downstairs exemplary pub fare is served in the restaurant and there's a cosy lounge too.

  • Country Escape - Discover the sandy beaches, beautiful walking country of Norfolk and come back to superb hearty food.
  • Great walks - Find numerous walking trails in and around Wells.
  • Restaurant
  • Boutique
from £140 for 1 room, 1 night including taxes & fees

The Gin Trap Inn

Norfolk (Norfolk)

Seriously stylish 350-year-old coaching inn close to the North Norfolk coast. As well as individually designed rooms and suites there are three dog-friendly bedroom cottages. All are done with bright contemporary style whilst keeping plenty of period features. Excellent food. Family friendly.

  • Foodies - Expect cooking over coals, working with local suppliers, fermenting/pickling to make the most of local ingredients year round
  • Families - As well as family friendly accommodations plus self catering options, there's a fab children's play area in the garden
  • Country Escape - North Norfolk is a hugely popular coastal destination and the Gin Trap is ideally located for an escape here
  • Birdwatching - This is prime birding country. Visit the reserves at Snettisham or Titchwell
from £145 for 1 room, 1 night including taxes & fees

The Ironmongers

Norfolk (Norfolk)

A charming boutique hotel in the north Norfolk town of Aylsham. The Grade II listed historic bedrooms are light and airy with underfloor heating, walk-in showers, and plush soft furnishings, while the communal areas celebrate the heritage with beams and exposed brick. A wonderful mix of old and new.

  • Active Holiday - Walk the Norfolk coast, canoe the River Bure, sail on the Broads, or cycle to the sea
  • Families - With its extra bunk-bedded space, the Haberdashery Room is ideal for a young family
  • Local exploring - Perfectly situated to explore cliffs, beaches, woodland, marsh and heath land
  • Sights nearby - Visit Felbrigg Hall, a beautiful country home with fabulous walled gardens and endless acres of parkland to explore
from £169 for 1 room, 1 night including taxes & fees

Written by Katie Harris

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